I like keeping the lights on in my house.' I've searched many times over the years and never found a crumb. The Wi-Fi Alliance briefly used the tag line. They submitted Wi-Fi as a pun (play on words) of Hi-Fi, and created the W-Fi logo (a visual pun on the Yin-Yang symbol). In that same AV Club interview, Isaac also mentions a shoe commercial: 'Around the time we did the beer commercial and the shoe commercial, I thought, 'Am I compromising my music by doing this?' And I think not. The brand services consultancy Interbrand was hired by the Wi-Fi Alliance to invent an expression to substitute for 802.11.

Maybe it was only aired regionally, or for a short time? Not sure, but if anyone has it, I'd love to see it. I've even watched a bunch of 2002 commercial compilations on YouTube hoping to get lucky without success. It's listed in this database, and Isaac Brock referenced it in this 2004 AV Club interview. The same song was used for Miller Genuine Draft in the spring of 2002. The infamous Nissan Quest minivan commercial from August of 2003 wasn't the first time Modest Mouse was featured in a TV ad, though it might've been the first one broadcast nationally.